Facebook Info-graphic Analysis

Posted: 2012/02/17 in Uncategorized

We were given an assignment in my Cyberspace and Society class to analyze an info-graphic under the theme, “state of the net.”  Our group (Group 8), chose to analyze an info-graphic on Facebook statistics.  Please take the time to view this Facebook infographic before reading any further:

I will be analyzing the “Facebook random statistics” portion of this info-graphic.

As you can tell there are many different statistics covered in this section of the info-graphic, but how true are these statistics and where did this information come from? Another important thing that I had to take into consideration is the fact that this info-graphic seems to be tailored to U.S. specific Facebook users.  There are Facebook users in every country around the world,  according to information found on social bakers.com (an internet site designed to track Facebook usage around the globe).  So, although this information maybe be relevant to the U.S. it may not be relevant to the entire World.

My first level of analysis was to research the references given at the bottom of the Facebook info-graphic.  I found that all of the information for the “random statistics” portion of the info-graphic came from one website.  It was a CNN article published by Pete Cashmore who is the founder and CEO of Mashable, a popular tech-news blog.  He writes occasional columns about social networking and tech for CNN.com.   However,  how creditable is information based on internet surveys and written by a man who has a job to create “fun” facts about social networking?  In my opinion, there is a good possibility that the information may not be creditable at all. They are however, very entertaining facts to say the least.  One of my personal favorite’s is the fact written about how 56% of Facebook users think it’s irresponsible to friend their boss on Facebook (which I totally agree with).

I then went on to read the surveys that the “random Facebook statistics” were produced from. I found that in most cases, only roughly 1,000 people were surveyed in order to produce each statistic. There are millions of Facebook users, and I’m sure that if a larger amount of people were surveyed, the outcome would then be different. In conclusion, I do believe that some of the facts contained in this info-graphic would (if surveyed globally) have similar results, however, the information is not fully accurate due to the fact that the information does not represent Facebook on a global scale.  What I took away from this analysed information is to remember that there is a lot of creditable information on the internet, but do not assume everything is always factual.

  1. lockmantuj says:

    It’s good that you dug a little deeper to find the source of the information made its way in to the graphic. To say that you don’t think the information is credible because of the what the person does for a living isn’t very rigorous though. You would have made a stronger case had you actually found information that contradicted something that Cashmore said.

    Also, your conclusion is a bit muddled. You say some facts are slightly true. Okay, which ones and how do you know this and what do you mean by slightly. Similarly, can you substantiate your claim that the information is not fully accurate? Also the sentence before your final sentence is rendered incomprehensible by rough syntax and grammar.

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