Web 2.0

Posted: 2012/02/17 in Uncategorized

A little bit of awesome 4 you to enjoy, please click  here  before reading any further:

Let’s talk about web 2.0!!! But first, what is web 2.0?

The concept of web 2.0 was developed  at a brainstorming session between Tim O’Reilly and MediaLive International.  Dale Dougherty and O’Reilly, noted at this brainstorming session that the web was more important than ever, with exciting new applications and sites showing up regularly.  Also, the internet companies that had survived since the start of the internet all seemed to have some things in common. The dot-com collapse marked some kind of turning point for the web, and that the idea of a “Web 2.0”  was born.

This graph explains the evolution from web 1.0 to today’s web 2.0:

Web 1.0 Web 2.0
DoubleClick –> Google AdSense
Ofoto –> Flickr
Akamai –> BitTorrent
mp3.com –> Napster
Britannica Online –> Wikipedia
personal websites –> blogging
evite –> upcoming.org and EVDB
domain name speculation –> search engine optimization
page views –> cost per click
screen scraping –> web services
publishing –> participation
content management systems –> wikis
directories (taxonomy) –> tagging (“folksonomy”)
stickiness –> syndication

So, what exact changes had to be made to the internet design patterns in order for these internet companies advance to web 2.0?  A brief summary of web 2.0 can be broken down into 8 sections:

  1. The Long Tail
    Small sites make up the bulk of the internet’s content; narrow niches make up the bulk of internet’s the possible applications. Therefore: Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
  2. Data is the Next Intel Inside
    Applications are increasingly data-driven. Therefore: For competitive advantage, seek to own a unique, hard-to-recreate source of data.
  3. Users Add Value
    The key to competitive advantage in internet applications is the extent to which users add their own data to that which you provide. Therefore: Don’t restrict your “architecture of participation” to software development. Involve your users both implicitly and explicitly in adding value to your application.
  4. Network Effects by Default
    Only a small percentage of users will go to the trouble of adding value to your application. Therefore: Set inclusive defaults for aggregating user data as a side-effect of their use of the application.
  5. Some Rights Reserved. Intellectual property protection limits re-use and prevents experimentation. Therefore: When benefits come from collective adoption, not private restriction, make sure that barriers to adoption are low. Follow existing standards, and use licenses with as few restrictions as possible. Design for “hackability” and “remixability.”
  6. The Perpetual Beta
    When devices and programs are connected to the internet, applications are no longer software artifacts, they are ongoing services. Therefore: Don’t package up new features into monolithic releases, but instead add them on a regular basis as part of the normal user experience. Engage your users as real-time testers, and instrument the service so that you know how people use the new features.
  7. Cooperate, Don’t Control
    Web 2.0 applications are built of a network of cooperating data services. Therefore: Offer web services interfaces and content syndication, and re-use the data services of others. Support lightweight programming models that allow for loosely-coupled systems.
  8. Software Above the Level of a Single Device
    The PC is no longer the only access device for internet applications, and applications that are limited to a single device are less valuable than those that are connected.Therefore: Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.

The information for web 2.0  was gathered from this website .

My opinion:

I was amazed by how much effort and strategy was put into creating the internet that we know today.  It’s amazing to me how people can get together from around the world and develop data sources, that get richer as more people use them.  The main idea is that internet companies realized that if they started trusting their users as co-developers, that it would harness collective intelligence, and benefit itself through customer self-service.  Google, Wikipedia, Facebook, YouTube…..the list could go on and on.  What’s even more amazing to me,  is the fact that this process has only just begun, I can’t wait to see the state of the internet 10 years from now!

  1. lockmantuj says:

    I like the Jeremy Ellis bit but I think he needs a fashion intervention — amazing music he made with that machine.

    I enjoyed reading the parts of the blot that you wrote. It is a bit unclear in the summary section as to whether you quoting entire passages from O’Reilly or giving your own summary. It looks almost entirely from the article. I think you need to do a better job of communicating this typographically. I notice you have “My opinion:” below the solid line so I see you had this in mind.

    I would have used the blockquote feature in WordPress and probably not have used the numbered list.

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